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You are here: Tourist Info & Maps > Members Area > Marketing Campaigns
Visit Exeter runs themed marketing campaigns throughout the year, focusing on seasonal content and events. We also have a series of 'always-on' campaigns, in which content is continually updated to ensure it is fresh and relevant. The always-on campaigns have search engine optimised landing pages, and content is promoted where possible through relevant external channels.
Current always-on campaigns include:
We post regular blog articles on our website, which are promoted through our social media channels. Visit Exeter members are included in relevant campaign content, and can also get involved with hosting press trips. Find out more about becoming a member here.
This campaign aims to highlight things to see and do in Exeter over the summer months.
Activities include:
Co-funded by GWR, the aim of this campaign was to highlight the ease of travelling by train to Exeter, and onwards within the surrounding region.
Suggested themed itineraries were created and published on a website landing page: www.visitexeter.com/GWR. A series of videos were also created, highlighting things to see and do in Exeter when arriving by train.
Content was promoted through a digital campaign, including email, social media, and targeted adverts on the Google Display Network - see examples below.
Results
Over the past 12 month campaign period, the landing page has had 22,000 views. The digital advertising campaign reached in excess of 2.6 million people.
In 2024, Exeter celebrated its 5 year anniversary as a UNESCO City of Literature. We worked with the Exeter City of Literature team on a campaign co-funded by South Western Railway's Customer & Communities Fund, to promote Exeter as a destination for literary tourism.
Marketing activities included the creation of a website landing page, a reprint and digitisation of the Exeter Literary Map, a digital advertising campaign through the Google Display Network and social media, and a collaboration with three content creators in London and the West Midlands.
Results
The campaign has to date reached over one million people, with 24,000 visits to the website landing page.
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Travel to Exeter by train, with Great Western Railway. Get inspiration with one of our suggested rail itineraries.
Exeter became the only UK destination in 2019 to be awarded UNESCO City of Literature status, recognised for its 1,000 year unbroken history of making books and popularising reading since the early 13th century.
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