Because of Rugby

The Women’s Rugby World Cup 2025 represents a generational moment for global rugby that will set new standards, welcome new fans and families to the sport and inspire a new generation of players. Providing an exciting catalyst to nationwide and global rugby growth, it will also offer an unparalleled opportunity for fans to see, engage with and support stars of the women's game.

In support of this historic event for our city, we are proud to present 'Because of Rugby.'

Launched in March 2025, as part of Women's History Month and International Women's Day, the campaign uses powerful black and white images of local female rugby players, coaches and staff, past and present.

The images highlight the dedication, strength, and achievements of women in Exeter's rugby story. Throughout the campaign we will be sharing their stories and finding out what rugby means to them as an individual through inspirational quotes.  

Because of Rugby....

Here are some of the quotes from women across the city, on what rugby means to them...

Exeter Chiefs' Merryn: 'Rugby has helped shape who I am, taught me determination, teamwork, and a love for the sport and the family and community that comes with it'.

University of Exeter's Ellie: 'It has provided me lifelong friendships, taught me resilience and the value of teamwork. It's shaped my character on and off the field'.

Topsham's Holly: 'Because of rugby I have a place where I can truly be myself that also shows me how strong and powerful I am and can be'.  

As the countdown to the Women's Rugby World Cup 2025 continues, the next step in the ‘Because of Rugby’ campaign sees an inspirational video designed to celebrate the legacy of women’s rugby in Exeter, and actively inspire women and girls to take their place in it.

Showcasing four truly inspirational clubs, and narrated using real quotes from the players that have defined them, this campaign is not just about the sport – it's about building self-belief, community and opportunity for the next generation.

It's about reminding every young girl and woman watching that she belongs here, on the pitch, in the stands and in the story of Exeter. Watch the video now and find out more about how you can start your journey today.