Guest blog: Beyond Van Gogh - The Immersive Experience

A mesmerising immersive attraction which brings the works of Vincent Van Gogh to life in thrilling and vivid fashion, comes to Exeter this autumn.

Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh - The Immersive Experience blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

Photo credit - Andy Teebay

Visitors will be swept on a journey through Van Gogh’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score. Wander through iconic works - including The Starry Night, Sunflowers and Terrace of a Café at Night - as they came alive around you.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. They then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Photo credit - Peter Freeth

Even if you are not very familiar with Van Gogh’s incredible paintings, this is an excellent access point to his world, and a way to connect to the artist behind the art.

The immersive experience has already been seen by more than seven million people across the United States, Canada and South America. It made its UK debut in Liverpool last summer, where it attracted more than 60,000 visitors, and was also staged to acclaim in Glasgow and Birmingham. During 2025, in addition to Exeter it will return to Liverpool as well as visiting Aberdeen for the first time.

Photo credit - Graham Smillie

As part of its two-week Exeter residency, there will also be a chance to purchase VIP Experience tickets which will include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

In addition, there are various discounted tickets available including parent and child and family ticket options. Merchandise will also be available in the Beyond Van Gogh store on site.

Beyond Van Gogh - The Immersive Experience, is on show at Westpoint Exeter from 16th to 31st October 2025.